Real estate developers and sales centres
Is your sales experience worth the price per square foot?
Buyers decide what a development is worth long before handover: in the sales gallery, the show apartment, the follow-up call and the paperwork. We assess that journey unannounced, as a buyer would experience it, and grade it against the price you are asking.
What we examine
| Touchpoint | What we look at |
|---|---|
| First contact | Website enquiry, call-back speed, the first WhatsApp message |
| Sales gallery | Arrival, parking, reception, the wait, the model, the scent and sound |
| Show apartment | Finishes, lighting, staging, what is unlocked and what is not |
| Sales advisor | Knowledge, pressure, honesty about handover dates and fees |
| Follow-up | Timing and tone of messages after the visit |
| Paperwork | Reservation forms, payment plans, how documents are presented and explained |
| Handover | The day the keys are handed over, snagging, and the first contact from community management |
What you receive
A confidential, graded report: each touchpoint marked Generic, Considered, Distinct or Signature against the class you sell at, five readings across the whole experience, the evidence behind every finding, critical issues flagged at once, and the smallest changes that would lift the experience, in order of priority. The report is yours whether or not you continue.
Confidential. We never publish our clients. Every engagement is confidential, and the credit is always the client's.
See a sample reportQuestions
Do you assess off-plan sales experiences?
Yes. Most of an off-plan purchase is perception: the gallery, the model, the advisor and the follow-up. We assess that journey as a buyer, without warning to the sales team.
Can you assess handover and after-sales too?
Yes. Handover and the first months of community management decide whether buyers recommend a developer or warn others off. We assess both.