Sales Gallery and Show Apartment Mystery Shopping for Developers in Dubai
What buyers really experience in your sales gallery.
Unannounced buyer visits to developers' sales galleries, show apartments and brokers in Dubai, Abu Dhabi and across the UAE, from the first enquiry to the follow-up, graded against the price per square foot.
What is assessed
| Touchpoint | What the assessor records |
|---|---|
| Enquiry | Response time to website, phone and WhatsApp enquiries, and quality of the first reply |
| Gallery arrival | Parking, reception, the wait, refreshments, the model |
| Sales advisor | Knowledge, honesty on handover dates, fees and payment plans, pressure |
| Show apartment | Finishes, staging, lighting, what is locked and unlocked |
| Follow-up | Timing and tone of calls and messages after the visit |
| Paperwork | Reservation forms, payment plans, how documents are explained |
How it runs
A first assessment is usually two to three buyer visits by different assessor profiles, plus enquiry tests by phone, WhatsApp and website.
Every observation is recorded with its time, what was expected and what was found. Each touchpoint is graded Generic, Considered, Distinct or Signature against your price and positioning, and the report lists the smallest changes that would lift it, in order of priority. Critical hygiene, safety or legal issues are reported to you at once.
Independent and confidential. We never sell a grade, we take no commission from suppliers we recommend, and we never publish our clients.
Fees are fixed before the first visit and depend on the number of visits and locations. An AED 500 booking fee secures your place.
See a sample reportQuestions
Can you assess our brokers as well as our own sales team?
Yes. Broker and agency visits can be included, so you can see how your project is presented by the people selling it.
Do you assess handover and the resident experience?
Yes. See the property management and communities assessment.